Death in Fashion World

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Death in Fashion World

Have you ever caught yourself looking at fashion campaigns that include dead-looking models. Or the countless amount of t-shirts and jeans that have human skull pattern?

Why is death so popular theme in fashion world? One who works with death theme on daily basis, certainly does not find it full of glamour. Is it the oxymoron of a ‘beautiful death’ that makes fashion world re-use this element again? Certainly the images do not go unnoticed but it remains intriguing that models depicted dead - could actually make new customers want to wear a certain brand.

If you are more interested on this subject then there is a great analysis “To Die For: Skull Style and Corpse Chic in Fashion Design , Imagery and Branding” written by Jacque Lynn Foltyn. You can find it on the following link

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