eCommerce in the funeral industry

is simpler than you think and can bring more benefits than you expect

By Katarzyna Supa, funeral innovation researcher, editor-in-chief THANOS magazine

We now live in a world where eCommerce has left its mark on every possible industry, mainly thanks to the COVID-19 pandemic. Selling products and services online is now a daily occurrence for individual customers and increasingly for business customers, including those in the funeral industry. The "digital transition" is already a reality in the funeral sector. However, there is still some resistance to digitalization by funeral homes, for various reasons. One is that it is a traditional and reliable sector, and also because it is a business with old habits and is largely family-owned. Entrepreneurs who want to show openness to customers' needs should bet on innovative eCommerce solutions and technologies today. Both funeral homes and families can benefit from having eCommerce available.

Explore the 3 main factors driving the eCommerce adoption in the funeral industry, discover eCommerce as a tool dedicated to family and friends as well as a B2B tool. We have gathered for you statements from industry representatives and plenty of useful tips.

Read whole article in the summer issue of THANOS magazine - you can read online at pages 10-16

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