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Abbreviation of the article from NFDA’s Memorial Business Journal based on Zack Garbow’s presentation at NFDA’s convention, USA
Most people would agree that technology is necessary to enhance a business. Some embrace the tech wholeheartedly, but there are those as well who see technology as a necessary evil.
The thing about technology, too, is there’s a whole lot of it. So how do you decide what you need?
At the NFDA International Convention & Expo last year, Zack Garbow, co-founder of Funeral Innovations, presented a seminar to help sort all that out for attendees. The presentation looked at an assortment of technology to discuss and evaluate what funeral directors should be doing for their business and what they should be looking to adopt. One of them is e-commerce.
Over the last few years, the technology adopted in the funeral industry has skyrocketed. “We’re in this always online world now, especially because of the pandemic that just accelerated everything,” said Garbow. “People who were hesitant to accept and adopt technology have really been doing so because they’ve been forced to do so.” Things like video chat services, telehealth and online grocery ordering, he said, have existed for a long time, but it’s only recently that people have felt comfortable trying some of the tech.
And because the public has become more comfortable, software and technology have become key to every profession. The number of tech solutions in the marketplace can certainly be overwhelming.
So how should you as a business professional evaluate the solutions your firm should be using?
Read whole article in the summer issue of THANOS magazine - you can read online at pages 18-21