Embracing Technology in the Funeral Industry: Balancing Innovation and Human Connection

By Carlos Callizo, Head of training and communication SORTEM, Spain

In today's rapidly advancing technological landscape, it is essential to explore all dimensions of technology, including AI, while never losing sight of the fundamental purpose of the funeral service: to accompany and support individuals during their time of loss. It is crucial to remember that people connect with people, and preserving that essence is paramount.

As a funeral professional, I have witnessed firsthand how IT solutions have streamlined and enhanced our daily work. Funeral home management systems have improved our operational efficiency, enabling us to manage appointments, documentation, and client communication more effectively. Electronic funeral notifications have facilitated the dissemination of important information to families and friends, ensuring a seamless flow of communication during the funeral process. QR codes and online memorials have allowed for the creation of virtual spaces where loved ones can gather, share memories, and find solace. Video broadcasts have extended the reach of funeral services, enabling those unable to attend in person to participate remotely and pay their respects.

Looking ahead, I believe that AI will play an increasingly important role in the funeral industry. AI applications can enhance the personalization of funeral services, providing tailored experiences and supporting grieving individuals with empathy-driven interactions.

However, while technology offers immense opportunities, it also presents challenges. One of the significant challenges in the funeral industry is finding the right balance between embracing technology and maintaining the human connection. As we integrate IT solutions into our work, it is crucial to ensure that technology serves as a complement rather than a replacement for human empathy and support. Preserving the personal touch and providing genuine care during such sensitive times is essential.

In conclusion, technology undoubtedly holds great promise for the funeral industry. Embracing IT solutions has improved our efficiency and expanded our capabilities to meet the evolving needs of grieving individuals and families. However, we must tread carefully, continuously evaluating the impact of technology on the human connection and ensuring that the essence of our service, which is built on compassion and support, remains at the forefront.

This article can be also read in the autumn issue of THANOS magazine